1.0Silesky Marketinghttps://sileskycreations.com/sileskyjulybuAdminhttps://sileskycreations.com/sileskyjulybu/author/admin/rich600338<blockquote class="wp-embedded-content" data-secret="fOPqOO6anF"><a href="https://sileskycreations.com/sileskyjulybu/portfolios/certified-cio/">Certified CIO</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://sileskycreations.com/sileskyjulybu/portfolios/certified-cio/embed/#?secret=fOPqOO6anF" width="600" height="338" title="“Certified CIO” — Silesky Marketing" data-secret="fOPqOO6anF" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://sileskycreations.com/sileskyjulybu/wp-includes/js/wp-embed.min.js </script> 01 Integrated Marketing Certified CIO Certified CIO came to us for a full brand overhaul and a fully integrated marketing engine. Their goal: Modernize their visual identity, strengthen brand recognition, and drive new business. Since September 2024 Deliverables Consulting ▪ Marketing Audit ▪ Branding ▪ Digital Strategy ▪ Campaign Execution Brand Fonts Salmond abcdefghijklmnop… 0123456789 Aa Helvetica abcdefghijklmnop… 0123456789 Aa Brand Colors #f54126 #0D5074 #000000 #DEE0FF 02 The Rollout A Full-Spectrum Refresh and Demand-Gen Engine We kicked off with a full brand refresh and developed a voice that speaks directly to CIOs seeking MSP support. That foundation led to a sleek, user-focused website highlighting Certified CIO’s IT services, security solutions, and compliance capabilities. To humanize the brand and drive traffic, we launched a CEO-led video reel series for LinkedIn—each one linking to targeted landing pages for lead capture. We built tailored email cadences for each audience segment, addressing specific pain points like downtime, HIPAA compliance, and cloud security—boosting engagement and nurturing leads. Custom landing pages and a targeted Google Ads campaign rounded out the strategy, converting high-intent searches into qualified discovery calls. With analytics guiding every step, we continuously refine creative, targeting, and messaging—keeping their marketing engine agile, efficient, and ROI-focused. Prev Nexthttps://sileskycreations.com/sileskyjulybu/wp-content/uploads/elementor/thumbs/macbook_mockup_top_02-2-r7x3k1g0otaws0sowchh88goscbybgvl3d5ewpc7jk.jpg